Please join us as we celebrate the launch of our new brand as the New Orleans Chapter of the Association for Talent Development. Come see what the buzz is all about and what it means to you!
The ATD NOLA Premiere will take place at the video production facility located at 1539 River Oaks Road East, Suite C, Elmwood, LA 70123. Of course, there will be food, beverages and fun. Plus, we’ll have the video equipment rolling to capture your thoughts about the change from ASTD to ATD and for you to record your own professional branding message (see below).
What’s in a brand?
A brand is more than a name or a logo – it’s what someone thinks of when hearing or seeing the name and logo. It is both factual (e.g. It comes in a robin’s-egg-blue-box) and emotional (e.g. It’s romantic).
What is significant about the new brand, ATD?
Our profession continues to evolve, and T&D professionals’ roles are much broader and deeper than ever before. While our purpose is still to develop people in their knowledge, skills and capabilities, the purpose extends beyond training to encompass so much more. Changing our name to the Association for Talent Development reflects this advancement in our field.
What does this change mean to you?
Your affiliation with ATD NOLA provides you with professional development and networking opportunities as you evolve in this exciting field. Your involvement directly shapes what programs and events we offer locally – remember, this chapter exists to support its members.
What is your professional brand?
As you plan for the New Year, we encourage you to consider your own brand – what is your professional branding message? what development opportunities do you need to enhance your brand? how can your involvement in ATD NOLA help you fulfill your brand
Note: those participating in filming should not wear green or plaid.